Social Media Is The New Mainstream
As social media continues to experience massive growth around the world, more and more brands are reaching out to bloggers and social media sites and creating marketing campaigns for the social [...]
View ArticleThe World Is Our Canvas
Once upon a time entertainment and advertising were limited to TV screens and magazines. Today the world is a canvas. Every surface can be used as a medium to share [...]
View ArticleGoogle curates 120 examples of creativity in the Internet
The Creative Lab at Google has curated 120 innovative uses of digital media. The latest list of Google-approved “cool things” includes examples of augmented reality, crowd sourcing, mobile apps, online...
View ArticleQR Codes 101
What is a QR code? QR stands for quick response and QR codes are two-dimensional barcodes that were designed to be scanned and read quickly. QR codes were created in [...]
View ArticleAdidas “is all in” with 3D video mapping projection
Adidas recently unveiled its latest global brand campaign with a new two minute video and a 3D video mapping display in France. Video Mapping is a projection technique that can [...]
View ArticleStorytelling for brands [Infographic]
Storytelling is a fundamental part of the human experience. Throughout the course of human history, we’ve used stories to inform, inspire, educate, entertain, and connect with one another. The messages...
View ArticleWonderful Pistachios leverages digital memes and trends to create marketing...
There’s a powerful feedback loop between traditional media and social media. These days, savvy marketers are tapping into social media memes and trends to create marketing content with a built-in [...]
View ArticleAngry Birds Launches “The Hunt for the Golden Pistachio”
Over the Thanksgiving holiday, my seven-year-old cousin could not get enough of playing Angry Birds on my iPhone. Over the past few months, Angry Birds have been popping up everywhere [...]
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